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hute of their other brand.”

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Pridružen/-a: Tor Nov 2017 10:54
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hute of their other brand.”

When www.asdthanit.it I wear my jersey at school, boys will ask me, ‘Who is Moore, and what is the Mayo Clinic?’” she said. (Like other teams in the league, the Lynx feature their marquee sponsor — Nike Free Run 3.0 Dámské in their case, the Mayo Clinic — on their jerseys instead of the team name.)

As a child, Moore did not know that it was unusual to have a sneaker named after Nike Air Max Command Womens a female player. Burley, however, never considered the possibility; she just assumed that only N.B.A. players had signature basketball shoes.

In 2011, Moore became the first female Adidas ZX Flux Mujer basketball player to sign an endorsement deal with Nike’s Jordan brand. In 2015, Nike produced its first retail shoe with Moore. The Jordan brand will release a Nike Air VaporMax Dam two-shoe special collection on Sept. 30 billed as a tribute to Moore. But it will not be called Air Maya. The Moore-inspired Air Jordan 1 Retro High ($95) and Air Jordan Nike Sb Zoom Blazer Dam 10 Retro ($140) will be sold in children’s extended sizes from 3.5 to 9.5. The shoes feature pops of fuchsia, one of Moore’s favorite colors, and personal touches such as “3:23” Nike Air Max Classic BW Womens on the pull tab, for her favorite Bible verse, Colossians 3:23.

So what’s in a name? To sneaker heads and athletes, everything. A signature shoe signals Nike Air Max 1 Womens that a player has arrived. It is a multimillion-dollar investment in a player’s success and marketability. It is less of a gamble to have a female player endorse an already Nike Air Zoom Mariah Flyknit Dámské established product line, and even less of a risk to roll out a player-edition shoe.

“They’re getting more sales power with Moore under the Jordan brand,” said Bob Dorfman, Nike Air Max 90 Dámské a sports marketing expert at Baker Street Advertising. “It makes more sense to put female players under the parachute of their other brand.”

Moore said she hopes Nike Air Force 1 Dam that her shoes inspire children, can appeal to various groups of customers and maybe even have sustained success similar to that of Swoopes’s footwear, which came in seven models.“There’s no question, the sneaker culture is a big part of the excitement, respect and legitimacy in the basketball world,” Moore said. “The sneaker culture is Nike Air Max 90 Dámské Bílé very influential for men. That’s why it’s an interesting dynamic, with me being a female, to see how guys in the sneaker culture think about a female signature shoe.”

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